E-commerce is a way of making money online. It is a business concept that can prove to be very lucrative if done correctly. When starting an E-commerce website the first thing that you need to consider is its key purpose and concept. Consider the following questions:
- What is my product?
- Who is my product for?
- What is the unique selling point of my product or website?
To come to a conclusion, it is advisable to brainstorm and plan your concept. When considering the product think about what it actually is and whether there is enough market opportunity for it - primary and secondary research is usually beneficial. List the pros and cons of each ideal before making an objective decision.
Once you have made a final decision you will then be ready to begin the implementation stages of your new E-commerce business.
Website Realisation
The website itself can be the hardest part of the realisation of your new E-commerce business. If you're new to technology, coding or design - creating a website from scratch may seem very daunting. However, there are many sites offering free templates making it very easily to create a working website in a matter of hours. You also need to find the right hosting site that offers you great tools as well as value for money. To have a successful business, your site needs to be accessible through organic traffic sources such as Google, Yahoo and Bing. For this to happen, your site will need to be optimised through SEO practices, of which will be discussed later on in this article.
The websites design itself needs to be crisp, clear and fit for purpose. A simple to use website can lead to a better convert - meaning more revenue for you. There are a handful of websites available which allow users to gain access to readymade landing pages and E-commerce carts such as Volusion (If you have no HTML or PHP experience I strongly suggest using this site).
Once you have correctly set up your landing pages and E-commerce cart, you will then be ready for the next stage - ensuring your site is SEO Friendly.
SEO (Search Engine Optimisation)
SEO can be split up into two different types: On-page and Off-page. On-page involves changing header tags and keywords to match that of the search terms you wish your website to rank for in the search engines. Your website ranking is the position that it appears in an organic search. To help on-page optimisation, it is advisable to create internal links, with keywords as anchor text; this will allow a particular page or pages to rank high. An internal link directs a user from one page of your site to another. The anchor is the piece of text which the link is placed in - it
can be anything from the product name (specific) to click here (generic).
can be anything from the product name (specific) to click here (generic).
Off-page involves earning links back to your website to gain rankings in the search engines. The best way to gain links is to create great content. This can be achieved by creating a blog or making interesting infographics.
By applying these techniques, you'll be well underway to having a money making business!
Article Source: http://EzineArticles.com/?expert=James_Nathan_Gooding
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